Gerry Katz, Vice Chairman, Applied Market Science, Inc., is a recognized authority in the areas of new product development, design of new services, process innovation, and market research, with more than 45 years of consulting experience. At Applied Marketing Science, he has led more than 300 major client engagements employing the Voice of the Customer (VOC), Quality Function Deployment (QFD), and a large number of other strategic marketing science applications. His client engagements have covered a wide variety of industries, with particular emphasis on healthcare, medical technology, and commercial / industrial products. He is a former member of the Board of Directors of the Product Development & Management Association (PDMA), the world's leading professional society devoted to the study and practice of developing and commercializing new products and services. He is also certified as a New Product Development Professional (NPDP) and is a senior contributing editor to Visions Magazine.
Prior to joining AMS, Gerry's experience included 12 years as a management consultant in marketing and market research with Management Decision Systems, Inc., five years in the computer software industry as senior vice president of Information Resources, Inc., and two years as vice president and general manager of Image Presentations, Inc., a specialized marketing communications firm.